9 Questions to Answer Before Building Any Website

Proper preparation prevents poor performance. That mantra rings true for any industry and website creation is no different. Before you sit down to craft a client for yourself or others, you need to be sure you’ve got the right building blocks in place. Read more to learn about nine crucial factors for website success.

Think About These 9 Things Before Building a Website

What to Name the Domain

A domain name is one of the first steps in branding your website so think carefully. You don’t want a domain name to be too long or hard to remember like www.jasonsbeagleemporiumwarehouseandboatstorage.com. You want the domain name to show the customer what you do right away and be easy to remember. www.jasonsdogstore.com works much better and can draw in more customers.

What Do You or Your Customers Want to Do?

Before putting any files or images in place or choosing templates, think about what you or your customers want to do with the website. Is it an online store? Is it an image gallery for someone’s artwork? Knowing exactly what the website is intended for and what customers can do with it is first and foremost. Deciding this will allow the other processes to run much more naturally.

Balance the Budget

If you could, you’d buy the best template on the market with premium software and plugins. Any smart website designer knows it isn’t about the money dumped into the website but the balance of budget and options. Be patient in your approach, set a budget, and put the money towards the best possible choices.

Call in the Pros

Can you design, create, and implement the website you want on your own or do you need professional help? If you’re setting up a simple website for your neighborhood, you might get away with taking care of business by yourself but if you need a website that’s going to wow potential customers and get the traffic you want, you may need to call in the pros. Let professional services take care of what you can’t including design, the underbelly of the website, hosting, search engine optimization, and more. If you need your website to be professional, generate leads, and grow your business – you need Altitude Agency.

Your Sitemap

The sitemap is your site’s skeleton or the blueprint for your website. You wouldn’t trust a confusing blueprint for your home so why would you want to put in place a wonky sitemap on your website? The sitemap helps properly direct the flow of traffic through your website and allows customers to navigate to what they need quickly and will let search engine crawlers know how to rank your site. A proper site architecture will keep clients on your website longer, which keeps your business churning.

Layout and Content Design

Matching the layout and content design to your purposes is a tough process but is essential to a great website. Before you start dropping articles and images randomly across pages sit down and design your site in your mind or on paper. The last thing you want is for your website to look likes it designed by a 7-year old. You also want the layout and design to match the type of business or website you’re creating. A formal website won’t do well with cartoony fonts, and a kid’s site won’t do well with rigid, formal, site design. Luckily many content management systems offer free templates and ideas to start you on the right foot.

Search Engine Optimization and Digital Marketing

How will you set your website up for search engine optimization (SEO) and other forms of online marketing? SEO strategy pushes your website up in search engine rankings for more views, clicks, and business. You can use third-party plugins to assist with SEO and use online resources for SEO beginners. If you’re serious about your website and want it on the first page of Google, you will need to hire SEO professionals. Also, consider your other marketing strategies like social media outreach and link building strategy.

Now, We Wait

Your last task before launching your site is patience and testing. Allow yourself and others to test the website on multiple platforms and allow any search engine optimizations strategies to start aging before launch. This can be tough, but it’s a critical step.

Before you begin pumping money and effort into a website, carefully think over these nine factors. A website is a lot of work but using these nine factors will help your website start out optimized, laid-out, and ready for any potential customers. Consult professionals when you need to and always be patient with new websites. With patience and effort, you can get the website you or your clients deserve.

3 Ways to Jumpstart Your On-Page SEO in 2018 and Beyond

What SEO tactics will jumpstart your digital marketing efforts for the rest of 2018 and beyond? How about exploring your site’s content to make sure your website is as optimized as it can be? That may not be on the list of things to do this year, but it’s easy to forget about your website’s SEO as you run your business, add fresh content to the site, run your social media channels, and more.

Before you sit down to do any work on your site this year, take the time to audit your content’s SEO in these three critical areas.

3 Ways to Jumpstart Your SEO Now

Content Relevancy

In digital marketing, relevancy is key to ensuring the customer’s place in the buyer’s journey moves towards the sale. The top notion in the marketing world is to think of relevancy as funnels. The top funnel is your content that answers fundamental questions and gives an overview of your brand or company. The top funnel catches a lot of people.

You can use top funnel content to bring in guests from broad searches and funnel them into your well mapped out link structure to further explore your site. Mid-funnel content is directed more towards specific customers and specific needs while bottom funnel content is all about you, what you can do, and how you do it. Think of the funnels as a sales process with the close being the bottom funnel. Try to set your internal link structure in this pattern to capitalize on relevancy which we discuss in the next section.

Internal Linking

Your website is easy to navigate, and users love it – in your head. What will search engines think of your website’s internal framework? Have you asked someone else’s opinion on your site’s layout? Your site’s internal linking should be organized and structurally consistent for both the ease of your site’s visitors and to make your website easily accessible to search engine crawlers.

It’s not enough for your on-page linking to be concise and organized. While the organization is essential, you must also factor in what the internal links are pointing to. Consider that Google favors links to unique and well-written content, especially your site’s content. Easy to navigate internal links can help focus site traffic and users to your best content. When crawlers see users navigating to these pages in high frequency, they’ll explore them too and reward you with more top marks in ranking criteria.

Categories and Tags

Categories and tags have long been a box to check off when doing on-page SEO, but unfortunately, many sites still don’t do it correctly or don’t do it all. If you’re aren’t tagging your pages and content in your CMS, you could miss out on the SEO benefits offered by categorization.

Proper tags explain to search engine crawlers the hierarchy of your site and Google will use your tag information to catalog your site for consistency and relevancy. Appropriate tags result in higher search engine rankings, longer user time on your site, and organic increased search traffic.

Take a moment when you have it to pour some time into your on-page SEO including tags, internal links, and content relevancy to give your site the boost it needs to climb the rankings and give your site’s visitors an easy to navigate experience.

All the rich content in the world won’t be useful if users and search engine crawlers can’t browse your site and its hierarchy. Put effort into tags, internal link structure, and relevancy to lay your site out in the best way possible. This roadmap will please your site’s visitors and Google.