Consider the colossus that is Coca-Cola. Over the years, they’ve invested billions of dollars to build, defend, and polish their brand – from coming up with just the right logo to dialing in the precise dimensions of the ‘perfect’ bottle of soda. The result is a globally recognized titan of a brand, with customer loyalty and a reputation that are considered gold standards in the industry.
What we can learn about branding from Coca-Cola can be distilled into three key facts:
- Branding builds trust. When a customer is presented with your brand over time, they begin to expect a level of consistency when they interact with your business. This consistency breeds loyalty, and with loyalty comes higher revenues.
- Design and branding go hand-in-hand. Effective design – whether of a logo, a website, or a product portfolio – needs influence from branding to achieve the best results. Altitude Agency combines them as part of a complete solution for our clients.
- Good brands never sleep. Depending on where the market goes, what the competition does, or how customers evolve, branding strategies need to adapt to survive. The branding specialists at Altitude Agency keep you ahead of the curve by developing brand strategies that stand the test of time.
Imagine how much more powerful your message to customers might be with the right branding…see your business reaching more customers, generating more interest, and driving higher sales through a sharp, memorable brand that stands out and commands attention. For businesses that operate in saturated markets, branding and design could mean the difference between sinking or swimming.
Branding that integrates with website design creates a holistic customer experience that can be tweaked and optimized over time. This experience gets customers excited to do business with you, and they’re often much more likely to refer you to those they know. An investment in branding truly is an investment in the future of your business.
When you control how your business is perceived, you control the message that is being sent. The branding and design professionals at Altitude Agency can share with you prior successes we’ve seen with clients similar to you – clients who realized the potential that branding and design could provide for them, and took action by working with us.
The tangible, trackable results that can be obtained from an investment in branding and design include:
- Improved customer retention
- Increased lead volume
- Higher conversion rates
- Better advertising ROI
- Stickier web pages that keep customers engaged
- More effective marketing campaigns
- Better customer feedback
- Lower shopping cart abandonment
- Higher click through rates
- Much more
Every client has unique branding and design needs that coincide with their identity and messaging. To determine the best branding strategy for you, contact Altitude Agency for an initial consultation. Our team of expert branding and design specialists is standing by to learn your business, develop a plan, and monitor the results. Contact us today!
What sets Altitude Agency apart from other branding and design consultancies is our in-depth understanding of how branding and design work together. Our team is comprised of seasoned digital marketing professionals who have seen first-hand how the right branding paired with complementary design can catapult sales and capture market share for our clients. We can do the same for you. When it’s time to rethink your brand, or if you’re just looking to get more from your site’s existing look and feel, we can help. Let’s get started.
of consumers expect that their experience with a brand will be similar across all platforms and devices.
color increases brand recognition by up to 80%.
the right color can improve readership by 40%.