Google Penalty Recovery
In the early days of Google, “black hat” SEO tactics were commonplace. The Internet still being in its infancy, search engines were a new concept, and they were nowhere near as robust and complex as today’s. Because of this, it was easier to get away with shoddy SEO tactics such as keyword stuffing and spammy links.
This is no longer the case. These days, Google’s algorithm is more powerful and sophisticated than ever, and it’s designed to penalize websites that don’t adhere to Google’s quality standards. In some cases, an actual human being at Google issues a manual action to notify a webmaster that their site has been penalized.
When this happens, content from that website is subsequently hidden from Google’s search results, either partially or entirely. This is unquestionably detrimental to that website’s rankings and can result in severe losses for businesses that rely on Google traffic to drive conversions. A manual action is a serious issue that needs to be addressed immediately.
Fortunately, Altitude Agency offers Google Penalty Recovery as part of our niche services package. We have a proven track record of identifying and rectifying manual penalties and helping our clients who have fallen prey to them get found again in the search results.
It’s important to note the distinction between a manual penalty and an algorithmic penalty. A manual penalty is applied when a person at Google is notified of a suspicious website and takes action against that website. An algorithmic penalty, while referred to as such, is not technically a penalty. Google’s algorithm is constantly being updated, and businesses who don’t regularly update their website’s SEO to adhere to quality standards may find their rankings dropping as a result.
While black hat SEO tactics like cloaking and scraped content (both of which are grounds for a manual penalty) are not as effective or widespread as they once were, they are still being utilized. In fact, we see them surprisingly often when assessing websites of clients who have switched from another SEO provider. When this happens, we take swift action to undo the damage and ensure that every aspect of a website adheres to Google’s guidelines as much as possible.
Once a manual penalty has been applied by Google, you simply cannot afford to leave it be. If you’ve suffered a manual action or have found questionable content on your website that was implemented by a prior SEO service, don’t hesitate to contact us today to learn more about our Google Penalty Recovery services.