Regardless of how well your business is run, there will always be the potential for a customer or client to have a negative experience. And, because of how quickly word gets around on the internet, negative reviews of your business can become a problem sometimes overnight. In this post, we’re addressing this issue head-on by providing you with tips on how to respond when you are faced with a negative review of your business. Before even beginning to draft a response to your negative review, remember that this is a unique opportunity for you to use the voice of your brand to engage with your customer base. Not only will you be communicating directly with the customer in your response; you’ll also be advertising your values and level of customer service for new and existing customers. So, view the review response as a chance to shine.