You must have an online presence if you are serious about growing your business. Your competitors are already there. They’re building trust with your potential customers while you’re nowhere to be found. More than 70 percent of consumers research a business before buying from them. If you’re not found online now, you might as well not be seen at all by potential customers.
Getting a digital marketing campaign started isn’t easy if you’ve never done it before or don’t know what channels will be successful for your business. Let Altitude Agency explain what digital marketing is, what a campaign is made up of, and how to start outgrowing your competition today.
What is Digital Marketing?
Digital marketing is any marketing effort on the internet. Some examples of digital marketing include having a website, leveraging social media, sending out email blasts, running a pay-per-click (PPC) campaign, content marketing, creating video content, or investing in search engine optimization (SEO.
Do you know what digital channels work for your business? Do you know what channels would be effective for your business to grow? If not, a digital marketing campaign is essential for your business to be successful online.
What is a Digital Marketing Campaign?
A digital marketing campaign is the strategy and approach laid out to ensure your online business grows. This is a step-by-step guide created by a digital marketing agency. This guide will include the digital marketing channels being used to meet your goals – no matter how big or small.
Common Digital Marketing Campaigns
Here is a breakdown of some of the most common digital marketing campaigns and why they are important to online growth.
Google makes up more than 94 percent of all organic traffic on the internet. SEO increases the quality of traffic to your website by focusing on your website’s business’ location in organic search results. The goal is to keep your business on the top of the search results. Anything lower could result in losing potential customers.
Content marketing can increase lead generation 3x quicker than paid search. Content marketing focuses on creating quality content about your business, its services, and the marketplace that potential customers find compelling. These customers will become your biggest advocates because they understand you’re a helpful, trustworthy source of information.
Social Media Management
More than 79 percent of people use Facebook online. Instagram hit over one billion users in 2018. Pinterest users spend 50 percent more on average vs. other social networks. These are a few of the stats to show how powerful social media is to reach your audience. Why not connect with potential customers where they spend their time online?
Fifty percent of potential customers look for videos on a business before visiting a store or giving them a call. Did you know that 72 percent of people would rather watch a video about a product or service than read about it? Video is one of the hottest digital marketing trends and doesn’t look to slow down anytime soon. By leveraging video about your business and services, you’ll get in front of potential customers and convert them into paying ones.
With active email accounts across the globe to hit 5.6 billion by the end of 2019, almost everyone on the planet has an email account. By leveraging email to reach out to your past customers and connect with future ones, you can encourage them to give you a call or visit your website by sending out a single email.
More than 64 percent of Google users click on ads when looking to buy a product online. Digital advertising in all its forms – PPC, display, social, video, and more – are a powerful way to connect with new customers no matter where they spend their time online.
Your business’s digital marketing campaign will outline what the goals are of each channel, along with how to measure the return on investment (ROI) or spend with each of those channels. This roadmap will ensure you’re hitting your goals at set intervals, such as monthly or quarterly, and allowing you the flexibility to adjust if something isn’t quite working.
Digital marketing agencies will work with your business to understand it before creating a digital marketing campaign geared for successful online growth. Some of the steps they’ll take before they create a campaign for your business include:
- Marketplace Analysis: When your digital marketing agency understands your business and the competition you face, they will be able to determine where you fit into the competitive space and what it will take for your campaign to succeed.
- Business Objectives: Setting business goals for digital growth is essential to measure the ROI of any digital campaign. Working with you to set realistic goals will translate to success when implementing a digital strategy for your business.
- Key Performance Indicators (KPIs): KPIs allow your digital agency or marketing director to set goals to show whether a campaign is working or not. These KPIs also help us the digital marketing agency understand when we need to adjust, scrap or think outside the box once a digital campaign starts.
What Are the Best Digital Marketing Strategies?
Once you and your digital agency understand your business and its goals online, they will put together a digital marketing strategy and campaign to start dominating your competition.
Here’s what few digital marketers will tell you when getting serious about tackling your online competition:
- You don’t have to do it all, and you don’t have to do it all at once.
- There is no one best digital marketing strategy.
- There are no “one-size fits all digital marketing campaigns.”
The best digital marketing strategies are centered around your business, your niche, and what your competition is doing. They start with focusing on building your brand authority and trustworthiness, which are essential for long-term online success. By earning the trust of potential customers, they’ll leverage your services or products when they need them the most. This type of relationship building is missing from most marketing online and offline, which is one of the primary reasons many businesses fail to succeed.
There are many quick fixes in digital marketing that will lead to short-term growth but won’t sustain you into the future. You want to avoid these where you can and look to the long game to overtake and stay on top of your competition.
Your digital marketing agency will work with you to understand your business and marketplace, then develop an action plan that covers what will work for you. They won’t waste time or money on channels that aren’t going to drive customers your way. They’ll look at each digital channel and determine where your customers are to capture their attention and bring business your way.
Here are some examples of the best digital marketing campaigns and strategies from some of the world’s biggest brands geared towards their voice, their place in the market, and how they want to reach their audience from Single Grain.
Where Does Budget Fit into Digital Marketing Campaigns?
Many businesses have no clue how much to spend on digital marketing. This is one of the reasons they don’t give it a shot. They may spend too much money on channels that aren’t where their customers are spending their time. It’s also one of the reasons why their efforts to reach qualified customers fail.
The United States Small Business Administration recommends spending seven to eight percent of your gross revenue should be spent on marketing costs. Fifty percent of that should be spent on your digital marketing efforts to be competitive.
The snake oil salesmen in the industry will tell businesses they can succeed on minimal budgets and disappear when it turns out this isn’t the case. When working with a reputable digital marketing agency, they will be upfront with what it will take to grow your business. If it costs more than you can afford, they will tell you that, too.
Digital agencies will work with you to determine if a smaller budget might help you grow, but the turnover might take longer than you’ll want, resulting in losing business to your competition. If you’re going to succeed online and grow your business in the digital space, you have to be willing to take the chance and spend the money on a competitive digital marketing campaign.
As you can see, what makes up a digital marketing campaign comes down to what your business is and how you want it to grow. Each digital marketing campaign will be different depending on your audience, what your competition is doing, and how quickly you want it to succeed.
Working with an experienced digital marketing agency like Altitude will help you understand what it takes to elevate your business above the competition. Let us help your business grow by contacting us today.