Barb Senkala Director of Digital Services

Barb’s skillset encompasses all aspects of digital marketing, whether it’s design, web development, or performing on page SEO. Her efforts big and small in the digital landscape help every business thrive.

She appreciates the leveling of the playing field for everyone online – no matter the business or brand. By blending her creativity with a deep analysis of every Altitude project, Barb’s ability to implement positive change–whether it’s improving site performance, reviewing web code to ensure that it is fully optimized for search engines, or adding a call to action to promote higher conversion–makes her an integral part of Altitude’s SEO process.

Barb’s eye for all things SEO leads to higher conversion and more engagement for the websites she works on. Her ability to integrate critical digital marketing best practices into every angle of client projects has a positive impact on the goals of a website.

She earned an Associates in Communications and Media Arts from Monroe Community College and a Bachelor of Fine Arts in Graphic Design from Rochester Institute of Technology. Barb is a native New Yorker who enjoys snowboarding in the Rocky Mountains, travel, and spending time with her dogs.